Study On The Construction Of Kaifeng’s City Image By The Hawking Sound

Kaifeng’s hawking sound is the spontaneous singing in the living and commercial scenes of the working people at the bottom of Kaifeng.The tone is full of local rhyme.As the most representative voice landscape that can reflect the life of ordinary residents,it passes through different media and scenes,reflecting the spiritual outlook of the people and the development of economy and society in Kaifeng.In particular,Kaifeng’s hawking sound has become the city’s intangible cultural heritage,from the original dependence on the bottom of the merchant’s life-style hawking sound,to literature,stage,music,competition and performance in the field of development,with the scene of the reproduction of performance and media reconstruction,showing the underlying working people in Kaifeng social change and the relationship between the development of modern civilization.Through field investigation,questionnaire survey,in-depth interviews and other methods,hawking sound as part of the image construction of Kaifeng,the hawking sale of Kaifeng research.As the birthplace of ’Song culture’,Kaifeng attaches great importance to the external communication of city culture,and hawking culture plays a role in promoting the construction of Kaifeng’s city image.This thesis focuses on the analysis of the relationship between the current Kaifeng ’s hawking sound and the city image,analyzes the rise of Kaifeng’s hawking sound’ s history and the present situation of communication,Kaifeng’s hawking sound ’s body of communication,communication tools,media carrier and communication content changes have an impact on the construction of Kaifeng’ s city image.Then this thesis analyzes the relevant departments and media how to use the hawking sound to construct and spread the image of the city,as a fixed and in-depth life of the sound media,Kaifeng ’s hawking sound has gradually been given other attributes,become a landscape with nostalgic feelings,become the material of the literati,become the city’s cultural performance and cultural competition,but no matter what change,the hawking sound has been playing an irreplaceable role in the bottom people.Through the analysis of the construction mode,it is concluded that behind the hawking sound,Kaifeng night market prosperity,martial arts city,emphasis on traditional culture and the city image full of human feelings are displayed.The hawking sound shapes the city business card,builds the cultural soft power,and triggers the residents ’review of history.At the same time,it points out some problems in the construction of city image,such as monotonous content,urban noise and weak cultural perception.In view of these problems,it puts forward some suggestions on how to promote the development of city image and urban culture by intangible cultural heritage such as hawking culture,such as constructing the nostalgia space of urban culture,media intervention report and establishing the brand of hawking culture.After layers of changes and development,Kaifeng’s hawking sound has become a folk culture activity,which has a promoting effect on the shaping and dissemination of Kaifeng’s city image.It is hoped that through the analysis and research of Kaifeng’s hawking sound,the Kaifeng city image behind it can be obtained,and the spread of urban culture can be promoted.