| The old book industry is not only an industry,but a worldwide cultural undertaking,which has an irreplaceable role in cultural heritage.This article reviews the past development history of the old book industry,explores the current development status of the old book industry,uses the SWOT model analysis method to analyze the advantages and disadvantages of "Internet + old book industry",and then attempts to propose the development strategy of the old book industry in China.At present,there are three main modes of "Internet + old book industry",namely the C2 C model of the old book trading platform represented by Confucius old book network and Youlu network,the C2B2 C model represented by multi-catch fish,roaming whale and social media Mode of Operation."Internet + old book industry " not only changes the internal organization structure,business processes and marketing methods of the old book industry,but also uses the timeliness and convenience of the Internet to better serve readers and bring readers a better book buying experience.Judging from its internal conditions,the advantage of "Internet + old book industry" is that it not only accelerates the circulation of old books,but also reduces the cost of human and material resources for the operators.The dispute resolution mechanism is not perfect and the price of old books is not obvious compared to new books.From the perspective of its external environment,as the popularity of old book collection continues to heat up,a large number of new users join,which brings many opportunities for the old book industry.However,with the development of digital reading,more and more people Issues such as abandonment of paper books and brain drain also threaten the development of the old book industry.Based on the above analysis,the author believes that "Internet + old book industry" starts from focusing on serving readers,creating a personalized brand image,and strengthening the construction of the old book industry team to improve its core competitiveness,thereby promoting better old book industry development. |
