Study On The Impact Of Logistics On Cross Border E-commerce

With the deeply development of digital economy and the constant change of Global trade structure,people are more and more aware of the benefits of digital economy.The concept of digital economy has a great impact on the traditional trade forms.The problems of long transportation cycle,high cost and complicated import and export links have slowed down the pace of traditional trade in today's era.The emergence of electronic commerce has made these problems solved to a certain extent,and through a certain degree of integration with traditional trade,cross-border e-commerce has finally formed.In recent years,cross-border e-commerce has been studied by more and more scholars,and its importance has been gradually highlighted This paper mainly studies the impact path of logistics on cross-border e-commerce,and it also studies the key factors for the success of Amazon's cross-border e-commerce business.Firstly,through the summary of cross-border e-commerce and logistics related research,this paper clarifies the importance of logistics online business,and then comes to the importance of offline business to online business.Secondly,this paper introduces the status quo of cross-border e-commerce in the three major economic and trade bodies of China,the United States and Europe.Through the analysis of the status quo of cross-border e-commerce in the three economies,the differences between their countries are compared.Then it studies the impact of logistics on the formation of cross-border e-commerce through several different paths:consumer perception,enterprise performance,supply chain management,and then fully understand the impact path of logistics.For the specific quantification of logistics,we adopt the logistics performance index in WTO,introduce the sub-index of logistics performance index in detail,the calculation method and the development of major economies in the world,so as to get a more comprehensive understanding of logistics.Finally,through the study of Amazon's adoption of the above three paths,further verify the important role of the above three paths.And it is important.Through the above research,we can see that logistics plays a more obvious role in cross-border e-commerce.Logistics mainly affects cross-border e-commerce through supply chain,enterprise performance,consumer perception and other paths,which provides the direction for the development of cross-border e-commerce enterprises in China.