The Analysis Of The Amazon Cross-border First-leg Logistics Cost Problems For M Company

With the continuous advancement of economic globalization and digitization,the global cross-border e-commerce industry has entered a stage of vigorous development.More and more global cross-border e-commerce platforms like Amazon have opened their doors to China's cross-border e-commerce sellers.In recent years,tens of thousands of cross-border China sellers have been active in the major cross-border e-commerce platforms around the world every year.The goods sold in various countries need to be sent from China to the ecommerce platform warehouses or overseas warehouses in term of DDP door-to-door,including destination customs clearance and tariff,which forms a huge industry of crossborder e-commerce head logistics.The main research direction of this thesis is the focused on the first-leg logistics cost of cross-border e-commerce on Amazon platform.Taking an Amazon Cross-border M company as a case,this paper analyzes the problems in the first-leg logistics of cross-border e-commerce on Amazon platform.At the same time,questionnaire survey is also used to analyze the problems in the first-leg logistics of a number of enterprises of different scales of Amazon China seller operating in Amazon's multiple sites.Finally,based on the analysis of M company's first-leg logistics cost and the results of the questionnaire survey,this thesis explores feasible solutions and suggestions.In the process of argumentation,first,through the understanding of the background and basic operation of M company,it is found that the cost of the fees paid by M company in Amazon head haul logistics is too high,which largely devours the profits that could have been used as profits.There are some problems in the selection and management of crossborder first-leg logistics.After determining the problems of M company in Amazon's cross-border first-leg logistics,this thesis starts to analyze from the selection of transportation mode that affects Amazon's first journey logistics,logistics operators.Thirdly,this paper received 27 replies from Amazon cross-border China sellers of different scales in the questionnaire survey.It mainly focusing on the cost status of the surveyed companies in Amazon first-leg logistics,and also made some questionnaires about the views and expectations of the first-leg logistics.And these answers can basically be used as the reference data of this industry to analyze and compare the operation effect of M company.Finally,this paper makes suggestions on improvement in four aspects;the first one is on how to reasonably choose the transportation mode of Amazon cross-border ecommerce first-leg logistics by referring to industry standards and various factors affecting the selection of transportation mode,so as to maximize the interests of the actual company.Starting from the initial selection of Amazon commodities,it can control the logistics cost and transportation mode,strengthen the quality of operators in the logistics department of e-commerce companies and change the management structure of the whole company to realize the rationalization of cross-border logistics management.