A Study On The Change Of Theme Guided By Public Opinion In Chinese Youth

China Youth is the official organ of Youth League central committee,has been attached great importance to the leadership of the CPC Central Committee,Zhu De,Dong Biwu,Ren Bishi and other leaders have write for magazines,especially Mao Zedong has three times for it inscribed title.It is a position of public opinion for Marxism-Leninism and Mao Zedong Thought,affecting the generations of young people into the torrent of the party and the development of country.Magazine was founded in 1923 in Shanghai,and chaired by the early revolutionary pioneer Yun Daiying,and forced to stop publication in 1927.It had an extensive influence and became an important ideological enlightenment of the generation of the time.It was also the longest published newspaper in the period of the Great Revolution.It was re-publication in 1939 in Yan’an,Feng Wenbin wrote the foreword for the magazine,it says "We today’s Chinese youth need be able to promote and organize a wider youth to the War of Resistance Against Japan".The conditions in Yan’an was harsh,but they still insist on the publication of the 29 period,and finally ceased in March 1941 because of the Kuomintang reactionary blockaded the base area about the Wannan Incident.It was the second re-publication at the end of 1948 in Clip Village near Hebei Pingshan County Xibaipo,drumming and calling for the construction and development of New China,and mobilized the majority of young people into the tide of building New China.But with the "Cultural Revolution "broke out,it stopped again on August 16,1966.After a lapse of 12 years,it was the third time about re-publication on September 10,1978,pressing onward bravely to the "restricted",breaking through the "two are all".It is into the economic field with the Communist Youth League,under the situation of reform and opening up.It made great contributions to the reform and opening up,and insist on publishing to the present.This article takes "Chinese youth" as the research object,and inspects the theme about media guide from 1923 to 20th Century in the round.The magazine is classified according to its own development,including the period of the Revolution,the Beginning of the New China,the Reform and Opening up.The Yan’an period was divided into the revolutionary era together with the Great Revolution,because Yan’an period of publication time is shorter and the left information is little.Since the OpiumWar,China was forced into the process of modernization.After experiencing a series of agitated social changes,China has always been unable to get rid of the ravages and oppression of the powers,but the Chinese Communist Party,guided by Marxism-Leninism,led the Chinese people to the path of national liberation.It is a historic choice."Chinese youth" always has the same fate and the same breath with the Chinese society as a witness of history.Reviewing the development of "Chinese youth",whether it is the revolutionary era of the ransom and the early years of the new nation of stray,or not the reform and opening up period of to be abandoned,It all has achieved remarkable results in the guidance of public opinion.Published the article to reflect the party and the central mission in various periods,the patience of all aspects of youth growth,and become the young group of life tutor.Therefore,the"Chinese youth" as the object and study the Change of the Theme of Public Opinion,not only for the public opinion of magazine industry including "Chinese youth" to think and explore,but also Profound comprehension of the interaction about media guidance with the development of China’s social.This article will be used primarily the research methods of history and theory combination and literature research method,and supplemented by the qualitative analysis,multidisciplinary research,induction and case studies to study the theme of the "Chinese youth" public opinion guidance.The first chapter summarizes the research significance,the method and the research present situation,and puts forward the innovation and the insufficiency of the article;the second chapter to the fourth chapter is to analysis specific theme about the three periods of public opinion in the background;the fifth chapter discusses the technical route of the theme of public opinion guidance about "Chinese youth",mainly from its theme set mode,subject persuasion mode and theme guide way to discuss;the sixth chapter discusses the value rationality and instrumental rationality in the theme of public opinion guidance of "Chinese youth" from the angle of media rationality;The seventh chapter is some advice to the based traditional media of public opinion guidance based on the previous research and analysis.I hope that could bring a little thinking to the traditional media about the public opinion guidance,including magazines,making the media not only become a powerful mouthpiece of the party,but also should be the reader’s life mentor and help them answer doubts.