The Study On The Communication Of Urban Image In Chizhou In The Context Of All-Media

In modern society,the spread of urban image relies heavily on various media,and the development of media and urban development have been integrated to some extent.In the all-media era where the mobile Internet and 4G communication technologies are developing at a high speed,the media environment and communication situation of urban image communication have undergone significant changes.How to effectively spread the image of the city in the all-media environment has become the focus of attention in all cities.Based on journalism and communication theory,this study uses literature analysis,field trips,questionnaires and other methods to conduct research on the image dissemination process of Chizhou city in the context of all-media,and points out its problems and proposes coping strategies..The introduction introduces the background,theory and practical significance of this research,the research status and results of scholars at home and abroad,research content and research methods.The second chapter mainly explores the connection between the whole media and the image of the city.It introduces the concept,characteristics and development status of the whole media,the concept and connotation of the city image,and expounds the new requirements of the whole media for the dissemination of the city image,based on "5W"."Mode theory,analysis of the five major elements of urban image communication.The third chapter combs the main body of Chizhou city image communication,and then elaborates its transformation in the context of the whole media.The fourth chapter elaborates the content of Chizhou city image communication in the context of all-media through literature analysis and other methods,and makes an objective analysis of its changes in the all-media environment.The fifth chapter analyzes the media of the image of Chizhou city from the perspective of traditional media and new media.The sixth chapter uses the methods of literature analysis and questionnaire survey to analyze the effect of the image dissemination of Chizhou city in the context of all-media.It is concluded that the current image of Chizhou city is not effective due to insufficient sound volume and lack of media utilization.The seventh chapter points out the various problems in the process of the image of Chizhou city in the context of the whole media,and gives a clear image of the city image,builds a city visual identity system,strengthens the dissemination of the masses,expands the means of communication,and digs into the media platform.Characteristics,strengthen media linkage,and enhance the coping strategies of media literacy of urban image communication subjects.