"Information Cocoon House" Phenomenon Of "Today's Headlines"

When AI is applied to the information field,the environment of information production and the way of user consumption are different from traditional media.Personalized information push is becoming more and more common."Today's headline" selects the personalized and customized information production path to create the core competitiveness of the media and become a typical case.However,this kind of personalized push will cause the "information cocoon room" phenomenon in the media."Today's headlines" build "my daily" type of personal information reading mode,to create exclusive"your headlines";the formation of information by network"Balkanization" in the user interest under the label aggregation;homogeneous,heterogeneous exclusion view,form a strong echo chambers".The formation of the above phenomenon,cannot do without the personalized information aggregation distribution and technical support for large data capture analysis;also strengthen the consumption and function of advertising profit model,due to the high degree of correlation in the setting of the strengthening effect;more user information and personalized selective psychological needs are ultimately reflected meet.This phenomenon has gradually solidified user's information contact and narrowed the user's cognitive space.The aggregation of similar viewpoints caused the polarization of groups,resulting in the imbalance of information structure and discourse order within the platform,and destroyed the construction of media public forum.Therefore,we should break through the "cocoon house" from the technology and the content.Through the optimization of technology to excavate the diverse needs of the users,strictly control the content of production,and realize the balance between the individual demand and the public value.