Analysis Of The "Information Cocoon House" Effect Of Headline Client

With the increasing diversity and objectification of information dissemination,the progress of technology has opened a new change to the information communication business.Through recording users' behaviors and traces,data analysis and user image description can help users easily connect their interests,and it also promote the innovation of news production practice.Precise search and personalized recommendation not only achieve users' choice of information content under information overload,enhance the efficiency and effectiveness of information distribution,but also achieve the upgrading of users' status under the theory of usage and gratification,and users become the center of information.But inevitably,repeated recommendation of personality results in the accumulation of heterogeneous information and the reduction of heterogeneous information,so as to create a closed information space--"cocoon house"..In this paper,the users are investigated and studied with the contact and satisfaction of the media platform.On the basis of the concept of "Information Cocoon House" and the definition of related theories,the concrete presentation form of "Information Cocoon House" in Headline is summarized.Then from the three dimensions of user individual,technology and social environment,we think about the structural characteristics and causes of the information cocoon housing phenomenon in Headline client.Based on the function point of the "Information Cocoon House",the essence of it and its negative influence on the user and the society are discussed.Finally,we think about improving user's media literacy,improving information's backward related push and building public opinion platform,so as to break the "Information Cocoon House" binding ideas and methods for users.