With the development of network information technology and We Media,financial investment WeChat We-Media has emerged,it plays an important role in spreading financial investment knowledge,inspiring financial personage to create knowledge content,and improving the level of investment of financial investors.The long-term development of financial investment WeChat We-Media cannot be separated from sufficient financial support and guarantee.However,as a new thing,the profiting model of financial investment WeChat We-Media is still in the exploration stage,the development is still not perfect,and the industry has relatively little research on it.Therefore,this paper attempts to explore and research the financial investment WeChat We-Media profiting model,hoping to provide reference for financial investment WeChat We-Media enterprises.Through the use of case analysis,literature analysis and qualitative and quantitative analysis methods,this paper expounds the related theories of financial investment WeChat We-Media profiting model,including concepts,components,types,basic characteristics,influencing factors,and so on,and clarifies the necessity and feasibility of developing profiting model.And this paper focuses on the analysis of the case of Master Bai's stock salon,specifically analyzes the profiting model of the Master Bai's stock salon,including membership,audio courses,and so on.This paper summarizes the problems in the process of developing profiting model of the Master Bai's stock salon,mainly including content quality issues,marketing promotion issues,and single profiting model,and so on,in response to existing problems,the paper proposes corresponding solutions.According to the research in this paper,the main conclusions are as follows: Firstly,the development of the financial investment WeChat We-Media profiting model is necessary and feasible.Secondly,the main profiting models of current financial investment WeChat WeMedia include membership,audio courses,live audio and video,offline lectures,offline courses,and publishing books,and so on.Thirdly,in the process of developing profiting model,the financial investment WeChat We-Media has low content quality,the marketing promotion effect is poor,the profiting model is single,and the WeChat We-Media platform features are flawed,and the regulatory measures are not perfect,and so on.Finally,by creating high-quality content,improving marketing and promotion effects,diversifying the profiting model,and improving the function of WeChat We-Media and supervision,we can effectively make better and improve the development level of financial investment WeChat We-Media profiting model. |