| With the development of domestic entertainment industry and media,the rise and generalization of fan groups have gradually become a common and eye-catching phenomenon.The development of the Internet and the innovation of technology provide fans with the tools to connect and the space to gather.The originally scattered individuals connect with each other through the Internet,forming fans groups with idols and stars as emotional connections.According to the theory of media situation,the change of media will inevitably lead to the change of social environment,and the change of social environment will lead to the change of human behavior.The development of media forms and the media environment they create influence the communication and interaction ways,group roles and relationship characteristics of fan groups.From BBS and tieba in web1.0,to weibo and douban in web2.0,to mobile social media represented by WeChat,with the change of media environment,the form of fan community has changed correspondingly,and a new type of fan community connecting stars and fans has emerged.This research starting from the theoretical perspective of media situation theory,using the method of comparison of different form and comb,comparing the fan community through participatory observation,depth interview and content analysis,hierarchical select the typical interview object,the stars-the spread of the fan community structure,information model,interactive way,role relationship,explore the new interactive features,and the influence of media environment on the fan community.Through the research on the star-fan community,this study draws the following conclusions: First,in terms of scenes,compared with electronic media scenes,the segmentation/fusion of network information scenes varies greatly.The connection of the network scene requires two conditions,one is the choice of the behavior subject,and the other is the information mode of the network platform.The network scene is the unity of subjectivity and objectivity.Among them,the connection mode of the network community scene is divided into two types: the connection with the person and the connection with the content.These two methods together with the media information mode and the space-time feature affect the information flow in the network community scene.Secondly,in such a network community scenario,different fan community scenarios respectively constructdifferent communication scenarios,and the scenarios have different effects on interaction,role and relationship construction.This study found that the WeChat fan community scene is a link of relationships,with characteristics of relationality,contextualization,and time and space.The contextualization and common presence characteristics of WeChat group scenes influence the time and space perception of the group in the interaction,which plays an important role in building a sense of community.The WeChat group scene links the stars and fan groups.The scene fusion and information disclosure break the binary opposition of the star-fan role,and the group has the nature of “quasi-primary group”.Finally,the equality of WeChat group information receiving information and the uneven interaction of information have stimulated the fans' vying for “money capital” and further intensified and influenced the changes in the internal relationship of fan groups.Different types of fan relationships transform each other in interaction,and the group forms a "bridge-fusion" relationship model. |
