The Study Of WeChat Communication Ecology In The Era Of "Internet +"

In January 21,2011,the Tencent launched the WeChat APP.has experienced six years of development,WeChat is now towards the ecological stage.In the "Internet plus" era,WeChat in various fields of social and economic ties,is committed to creating a unified,open,ecosystem diversity.This article from the media ecology and journalism perspective,explore the "WeChat Internet dissemination + era.Firstly,based on the actual situation,using the method of literature analysis,comparative analysis and other methods,history and current situation of media ecology research and We Chat research,make a clear definition of basic concepts of communication and ecology WeChat.At the same time in the media ecological environment to observe the full range of WeChat,WeChat's understanding of media ecological environment,the ecological analysis of the external factors,such as political,economic,technological and social comprehensive effect on the ecological environment in WeChat.We Chat in the analysis of the traditional media and new media Competition and integration,predatory competition WeChat of WeChat software.Then analyzes the spread of WeChat niche advantage.The influences of WeChat as a smart connector,brought by the ecological value.Finally,the WeChat security ecosystem,platform ecosystem,ecological crisis and ecological health on the proposed deal with the mechanism and the corresponding strategies.Based on a large number of documents and data analysis,this paper formed on WeChat's ecosystem,ecological efficiency and ecological crisis and so on.Hope that through the understanding of WeChat dynamic equilibrium,the open cycle of "Internet +" ecological system,further explore the possibilities of the future development of WeChat.