Research On The Rational Return Of The Network Live From The Perspective Of Communication Science

The era of universal live broadcast has arrived.Live broadcast has become the biggest phenomenon-level slogan in the field of pan-entertainment.The construction of scene-based social scenes has changed the form of information dissemination and interaction.With its unique entertainment,the live broadcast effectively relieves the spiritual emptiness of the users,and the role and position of the audience in the media has also changed.The users are divided into multiple corners,which are both producers of content and disseminators of content.And judges,the momentum of development is rapid.However,the arrival of the live broadcast era has subverted the concept of live broadcasting in the traditional sense.The low threshold makes everyone live,the trend of decentralization and decentralization becomes more and more obvious,the live content is continuously enriched,and the quality of the content is uneven.News and rumors are flying together,and the situation of truth and fallacy is getting worse.The live broadcast industry is in the ascendant.The live content of ethical misconduct such as pornographic live broadcast,violent live broadcast,and online consumerism not only makes the audience biased against the live broadcast platform,but also impacts the moral values of the audience,and also reduces its own influence and social impact.The impact of the cultural value system and the live broadcast of the Internet as a new form of communication,how to get a rational return is a common problem between the current industry and academic research.The development of webcasting is hot and rapid,and it shows the appearance of false prosperity to a certain extent.The undercurrent is surging and the bubble is parasitic.This article will draw on the live broadcast of the web as a research object,and conduct a strategic exploration of the rational return of the live webcast platform,drawing on the use and Satisfy the theory,the theory of "gatekeepers",the theory of "preparation",and the theory of "interactive rituals" by means of literature analysis,case analysis,virtual ethnographic research,and data analysis.On the basis of reality,taking the live broadcast of pepper as an example,we will study the communication elements,the status quo of communication,and the bottleneck of development of the pan-live entertainment platform.We will innovate from the perspective of the audience,and explore the audience through the use of the audience and the psychological research.The influence of live broadcastcontent and the unfavorable orientation in the audience's demand are one of the important reasons for the loss of the value of webcasting.This paper consists of five parts: The first part expounds the origin of the webcast,the significance of the research,the research status at home and abroad,and analyzes the domestic and international development status and theoretical research status of the live broadcast industry,and focuses on the field of vision.The research object of this paper is the entertainment live broadcast platform represented by the live broadcast of pepper.The second part is a comprehensive overview of the live webcast platform.Firstly,the concept of webcasting is defined.Secondly,the development of webcasting is carried out.The third part analyzes the phenomenon of live broadcast of the typical representative of the live broadcast of the live broadcast of the peppers.The fourth part analyzes the current dilemma of the current development of the pepper live broadcast platform,and the rational return of the webcast platform is inevitable.The fifth part is based on summarizing the existing dilemma of webcasting,and proposes countermeasures and reflections on the future development of the pan-live entertainment live platform.It analyzes from the content layer,user layer,operation layer,supervision layer and system level,and proposes innovatively.Man-machine cooperation--"machine synergy + everyone's self-check" Mode and "PUGC" content production model,provide directional guidance for anomie behavior webcast exist in the process,effectively swinging back.