Research On Innovation Strategy Of Slow Variety Show

With the development of information technology,the information dissemination environment and audience needs have also undergone significant changes.Modern variety show has also made great efforts in the concept,form and positioning of the program.Slow variety show focuses on the details of ordinary life,and records the natural state of true communication between people in a slow pace and real situation.The program,through its slow nature,attracts social attention,guides audience thinking,and further triggers emotional resonance.At the same time,the emergence and development of slow variety show has only been a few years,and there are still deficiencies in the expression of program value,commercial advertising settings and long-term model planning.Starting from the phenomenon of slow variety show’s high opening and low going ratings,we can easily see its lack of stamina for development.Therefore,this paper takes slow variety show works as the research object,uses case analysis method,text analysis method and content analysis method comprehensively,closely focuses on the content,pattern and marketing model of slow variety show,studies the innovative performance of slow variety show,analyzes the production characteristics and communication strategies of the program,and further summarizes its innovative strategies,hoping to have a clearer understanding of it.