Audience-oriented Research On The Production Path Of Network Self-made Costume Drama

With the increasing social status of the audience,the audience's initiative and creativity have had an important impact on the development of cultural products,and the development of the production path of costume network self-made dramas is also inseparable from the promotion of the audience.At the same time,costume have always been a popular theme in television series.In 2018,the number of costume network dramas increase sharply,and its view counts ranked 1st among TOP50 of costume dramas.However,due to its disorderly growth,the release of the "Restriction of costume drama" in 2019 limited the increase in number to a certain extent.In spite of this,it still ranks 2rd among the TOP50 of view counts,and it is moving towards to be high-quality.It can be seen that the theme of costume drama is still deeply loved by the audience.However,most of the current academic research on costume network dramas and audiences stays at the interactive level after the drama is broadcast,and the research on interactive behavior is not enough.Therefore,this article will start from the audience-oriented,three-dimensional analysis of the costume network self-made drama text creation,production,broadcasting stage and extended interactive production path.At the same time,using the interactive ritual chains and other related theories of communication to explore its unique production path,and give advice to the development of other types of network self-made dramas for reference.The thesis is divided into six parts.The introduction mainly analyzes the background and significance of the topic,and clarifies the development background of the costume network self-made drama and the interaction ritual chains with related literature,and clearly define it.The second chapter is the analysis of the basic structure and behavioral characteristics of the audience of network self-made dramas.The third chapter studies the text narration of costume network self-made drama,from content production sources that are close to the audience?s preferences,Narrative perspective of "my perspective" and "god perspective",to the setting of imperfect positive characters and complex negative characters,and finally from parody,Gamification,and sub-cultural narrative to explore the process of text "from consumption to production".The fourth chapter analyzes how to use big data and audience-oriented content creation from the perspective of costume network self-made drama production and broadcast,and how to interact through social platforms,"change while broadcasting",and "bullet screen" during the broadcast stage.The broadcast form interacts with the audience.The fifth chapter describes the extended interaction between the costume network self-made drama and the audience,discussing how the producer can carry out the "after-sales service" such as the development of the industry chain,the operation of the user community and the breaking of the content circle according to the audience's consumption.And how the audience and fans? consumption behavior will influence the new series.