Research On The Guiding Role Of Nmtv In Mongolian Group's Urban Integration

Compared with migrant workers entering the city from the other Provinces of China,mongolian herders' city entering is important to the national unity and stability for the border areas such as Inner Mongolia.They are the most typical group in the Ethnic policy.This paper uses questionnaires,in-depth interviews,content analysis and other methods.Get conclusion about the current situation of the mongolian herders' urban integration.Their urban impression polarization are very different,they'd like to get together,they wanna Integrate into the city.The differences between the Grassland Culture and the City Culture is a key reason.With the theory about the minority floating population,the guiding role of media and intercultural communication,we found that NMTV plays a demonstration role.NMTV had paid attention to the mongolian herders' urban integration.But in all the 200 programs,the proportion is less than 10%.It is necessary to build a comprehensive system of cross-cultural communication about how radio and television guide effectively.Propose a theory,make a program plan,and provide to the meida of the other border areas.