Analysis Of Mongolian Media Image In People's Daily (1978-2018)

China is a unified multi-ethnic country.The presentation of the media image of ethnic minorities is closely related to China's national unity and social stability.As an important part of the ethnic minorities in China,the Mongolian image shows what the Mongolian image is in the news report,which is of great significance for understanding and understanding the ethnic minority group of Mongolia.This article takes the media image as the starting point,and selects the Mongolian related report of People's Daily(1978-2018)as the research object.After analysis,the author found that the People's Daily Mongolian related reports showed “party patriotism”,“national unity”,“participation in national activities”,“building hometown” and “life improvement” from the four dimensions of politics,economy,culture and society.The seven Mongolian images of “national culture” and “inheritance of cultural heritage”.In the process of shaping the Mongolian media image,there are characteristics such as political and economic image,attention to the shaping of cultural image,increasing social image and traditional image more than modern image.As the most influential and authoritative newspaper in China,the Mongolian media image presented in People's Daily has a strong representativeness and reference significance,which has led to the author's thinking on promoting the Mongolian media image.The presentation of the Mongolian media image is of great significance for consolidating national unity and maintaining social stability.Correctly shaping the image of the Mongolian people can promote exchanges and understanding among the various ethnic groups.