Research On Data Journalism Transmission Path

With the advent of the era of big data,in the face of changes in the information environment,the news industry is also facing opportunities and challenges,and there is an urgent need for transformation.Data journalism has emerged under the impetus of Internet technology.With the development of big data and the improvement of the level of news production technology,the influence of data news is gradually increasing,which is directly reflected in the communication path of data news.Through the research on the data news transmission path,the specific factors and communication modes affecting the communication link can be clearly understood,which provides a certain reference value for the wide dissemination of data news.This paper firstly summarizes the research status,research methods and theoretical basis of data news and its propagation path.Secondly,it analyzes the influence of communication content,communication platform and communication subject on the data journalism transmission path from the theoretical level,and puts forward the data.News communication path model;then based on social network analysis theory and viral communication theory,using U media,WeChat public platform and Fangzhengchangying media big data application platform to analyze mobile and PC-side data journalism represented by Weibo and WeChat Relevant data,research on the similarities and differences of the three propagation paths,communication modes,etc.Finally,the conclusions are drawn through experiments and the enlightenment of the application of data journalism is given.The research finds that the data news transmission path is mainly divided into three modes: central communication,multi-level point propagation and multi-dimensional chain communication.The communication effect is affected by the communication platform,the nature and form of the news,the communication nodes,and external interference factors.At the same time,in the process of data news dissemination,the viscosity of mobile users is higher than that of PC;the data news of PC is mostly central communication,mainly based on media forwarding;the contrast between data delivery rate and the secondary transmission rate of WeChat is significant.The location of key nodes in the data news dissemination chain affects the effectiveness of data news dissemination.In addition,the mobile end has more transmission nodes than the PC-side key nodes,and the propagation speed is faster,and the influence range is wider,which makes it easier to form a complex mode propagation network.Therefore,news media and various operating platforms should pay attention to strengthening technology construction,maintaining user viscosity,paying attention to interactive design,enhancing user experience,grasping key node locations,and expanding communication networks when making and disseminating data news.This study provides a new perspective for the research of data journalism communication path,and has certain guiding significance for the media to expand the influence of communication and the government's public opinion control.