| The transformation of Internet technology has pushed the society into the era of big data,and big data technology has been rapidly applied in various fields.In the field of news communication,the data journalism that followed the trend has changed the traditional news production model,and also brought new opportunities and challenges for news communication.At the same time,the development of the journalism industry has entered the period of media convergence.In the process of transformation from low-dimensional media to high-dimensional media,the content of news communication has become richer and wider.News communication channels are richer and spread faster;news dissemination methods are more diverse,such as micro-video,live broadcast,and news games.These news dissemination methods are influencing society in an unprecedented way.Data journalism uses big data as its source of information,through grabbing,mining,screening,statistics,analysis,and then visualizing the data for news dissemination,In the early years,there was a "hot" trend in the field of data journalism in China.After several years of practical development,the freshness of data journalism decreased and the research heat decreased.On the basis of the development of international data news,some scholars have begun to explore the mode of communication suitable for our country's data news.Starting with the analysis of the current situation of domestic news communication,this paper finds that there are some problems in the aspects of content,mode and opportunity of communication.After combing the new changes brought about by data news,this paper finds that data news has improved the content,mode of communication,and opportunity of communication.At the same time,in the analysis of a large number of excellent data journalistic works,it has been found that data news communication is gradually developing towards precision,interaction,and participation of all citizens.Finally,through the summary analysis of this paper,it is concluded that the data journalism should continue to tap its data advantage to achieve predictive communication,and the data journalism can realize customized news with the help of segmentation positioning.This is the most likely profit model for the current data journalism. |
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