Spread Semiotics Perspective Exploration Into Intercultural Communication

In this paper, based on the spread of basic concept and basic theory of semiotics, points out that the broadcast media in terms of intercultural communication and communication, "second encoding" the necessity and important significance. All the way to seek "area" broadcast collaboration strategy under the big background of symbols to point and significance.Transmission without symbols and the meaning of the symbol is generated in the transmission, its formation and the law of the rheological, constitutes the human sense of the production and the cultural construction of the basic law. Thus it can be seen that the characteristics of the communication and semiotics blend each other. Six months ago, sponsored by the central people's broadcasting station, in collaboration with the state general administration of press and publication, radio and television research institute of radio with all the way "area" international BBS was held in Beijing, "One Belt And One Road" representatives of 24 countries along the broadcasters, and China's 17 provincial broadcasters on behalf of the participant and signed a cooperation memorandum "radio". The strategy is response to promote the culture of countries along the communion, mutual benefit, common development of good vision. And in the broadcast media the dissemination domain, meaning is spread through the code to decode system, that is, from meaning to the symbols, and secondary conversion from symbol to meaning, this process is the spread of cultural significance and semiotics in the decoding process, each other, both inseparable. In the broadcast media in the process of intercultural communication transmission, because of the language, different obstacles, such as customs, culture cannot use the same symbols to spread, must be achieved through "second encoding" spread function. The locating in the spread Angle of semiotics, this paper for broadcast media under second encoding agent Ze cross-cultural communication.In the study, the author through the theoretical framework, the definition on the relationship between the semiotics and spread, and planning the theory frame of the text. Then using functional analysis, literature research, semi-structured interviews and other research methods, all the way to the area radio symbol to analyzed the cooperation strategy, and put forward a second encoding decisive significance of intercultural communication.