Research On The Problems And Countermeasures Of Scientific Communication In The Era Of WeChat

The rise of the internet in the last century sixty or seventy’s,from the date of its birth to the rapid development, especially after entering 21 century, the development of the internet technology has gradually penetrated into all areas of our lives and has brought a lot of changes in our life. With the advent of the internet era, digital technology,network communication technology,satellite communication technology based new media(such as online media, digital magazine, wechat) quietly rising and gradually grow. The new media brought a huge impact on traditional media(newspapers, magazine,radio, television), but also on the development of science communication.As a major representative of the new media- "WeChat", the beginning of the function just is a chat communication software, but with the upgrade version of it, its function is more and more and gradually into our lives. WeChat since after the launch of the widely popular, and quickly swept the country. WeChat enriches the way of communication, which integrates text, voice, images, video and is the synthesis of a variety of science and technology. It represents the development direction of future media. WeChat’s huge crowd usage and subversion of the traditional media mode of transmission also has a great impact on the spread of science communication.This paper first discusses the concept of science communication,new media, WeChat. Secondly, it analyzes the present situation of scientific communication in WeChat era and the advantages and shortcomings. Finally, aiming at the shortcomings of We Chat, put forward reasonable suggestions.