The Cultural Tourist Area Of Quyuan's Hometown Situational Experience Thematic Planning For Teachers And Students

"Experience economy" as an important engine to promote urban economic development,in order to better meet the consumption needs of tourists in the experience economy era,cultural tourist attractions will use situational and storytelling deduction to bring tourists into scenic spots to experience their cultural connotations,which has become a commercial resource for the economic development of scenic spots in the new era,and also enrich and improve the tourism activities of scenic spots.The important part of movement.The cultural tourist area of Quyuan's hometown plays an active role in inheriting culture,promoting patriotic culture and national spirit,developing folk culture,stimulating consumption demand and promoting urban development.On the occasion of the 70 th anniversary of the founding of the People's Republic of China,this plan aims at promoting and cultivating patriotic education and finding out specific marketing plans suitable for the promotion and development of Quyuan's cultural tourism area for teachers and students from all over the country.Firstly,the number of scenic experience scenic spots in China is gradually increasing and the tourism resources in Zigui County are abundant.The development of Quyuan scenic spot in Xiyuxia,Henan Province is competitive with that in Zigui,but the cultural tourism area in Quyuan's hometown has its unique development.Secondly,the cultural tourism area of Quyuan is the leading tourism project in Zigui County.There are many types of brand communication activities and extensive media coverage,but the public's awareness of the image of the scenic spot is low,which ultimately affects the dissemination effect of the scenic spot.The scenic spot has a large passenger flow and sufficient market development space.Especially,the market demand of colleges and universities is large,and the students and teachers are the dominant groups.Finally,the theme of the semiannual thematic planning activity is "Return to Quyuan Township and Call for Patriotism".One is to commemorate the patriotic poet Quyuan in the context of National Day,and the other is to arouse the collective resonance of consumers' feelings towards the classics of the times and traditional culture in the way of respecting cultural classics.The brand of the scenic spot is positioned as "Chuyun Humanities,Patriotic Inheritance,Holy Land for Studying and Innovation of Literature".The activities are carried out on the six themes of "Preheating","Warming up","Climax","Millennium Chu Charm","Remembering Hometown","Imprinting Quyuan","Literary Travel Experience Crossing Ancient and Modern","Returning to Patriotic Hometown" and "Cultural Inheritance and Innovation".Detailed planning,from collecting and defining the target tourists,logo and propaganda,launching the launching ceremony,to inviting teachers and students representatives to participate in sensory,entertainment,educational and other situational experience series activities,to strengthen the patriotism and national spirit of the audience,so that tourists can experience the charm of the scenic area wholeheartedly.This project plans to make use of the powerful strength and experience of the network media platform to precisely reach the core target audience of the younger culture with the patriotism spirit and cultural charm of Quyuan,strive to build the brand of Zigui as a patriotic cultural and educational base in Hubei Province,extend its historical culture,cultural resources and eco-tourism construction,so as to promote the popularity and eco-tourism construction of Quyuan's native cultural tourism area.Reputation.