Innovation And Development Strategy Of Cultural Experience Columns ——Taking The TV Program "Culture Beijing" As An Example

In the era of experience economy,an important business model for the dissemination of cultural experience content is to provide experience scenes and themes,so that experiencers can constantly acquire personalized subjective experience from the ongoing process to achieve cultural identity.The research content of this paper is a cultural experience class of innovation and the development path,from the cultural experience class columns,as media era as the background,combined with the development of cultural experience class section and the status quo,in order to graduate work creative practice of "cultural Beijing" as an example,the cultural experience for columns of innovation and development to provide certain theoretical basis and practical reference.First of all,the thesis takes the cultural experience column "Culture Beijing" as the research object,and deeply studies the cultural characteristics of the column.The general situation and positioning of the column,the diversified presentation of the contents of the column,and the function of the column are described in order to comprehensively and profoundly understand the cultural experience column.Secondly,combined with the graduation work "Culture Beijing",this paper expounds the content research strategy of cultural experience columns,and analyzes how to better integrate the dissemination and development of cultural experience columns under the media from multiple perspectives and at multiple levels.Through the continuous innovation of content and form,we can improve the experience of mass culture,expand the channels of communication,and put forward valuable innovation strategies.Finally,based on the graduation work "Culture Beijing",the author starts with the understanding of innovative development mode and communication value in the context of media era.Strengthen screening of column contents,build a new communication matrix,and enhance the depth of column value.In practice,experience is summarized and inspired to provide valuable and meaningful help for the future.