Design And Implementation Of Power Marketing Decision Support System

In recent years,china proposes to deepen the electric power system reformation,which puts forward higher development goals and requirements for the electric power industry,brings opportunities for the development of the whole electric power industry and challenges to the traditional electric power enterprises,and makes the traditional electric power enterprises have more urgent needs for the application of information technology.First of all,in the management,the traditional manual communication management method has lagged behind and cannot meet the needs of high-speed operation of enterprises.Secondly,in terms of technical means,For the collection of data information,more advanced means are needed as a support.In the process of power production and operation,massive data will be generated.How to effectively use these data and conduct comprehensive analysis to provide managers with information that is helpful for business decision-making has become the main task in the current marketing management of power companies.This project has made the Deyang Power Supply Company take a new step in power marketing management by designing a power marketing decision support system with complete functions and meeting the actual needs of power companies.Based on the actual marketing management work of Deyang Power Supply Company,this thesis analyzes the current situation of power marketing management work,and concludes that Deyang Power Supply Company has certain deficiencies in power marketing management concept and overall architecture design.Then use power marketing decision analysis theory and software system development technology to study the power marketing decision support system.Firstly,the thesis analyzes the demand for the power marketing decision support system.The demand analysis mainly uses the UML modeling tool to analyze the use cases of system user roles and functions.The main functional requirements of the system include five aspects: grid operation index analysis,customer analysis,power demand side analysis,auxiliary decision making,and query statistics.It analyzes the performance requirements of the system,including system inheritance,practicability,security and scalability.Secondly,based on the demand analysis,the power marketing decision support system is designed.In the system architecture design stage,the MVC three-layer architecture idea is adopted,and the SSH framework technology is used to implement the system user interaction layer,business logic layer and data layer.Layer architecture.In the system function design phase,the design process of the five main functional modules of the system is described.On the basis of functional design,according to the data warehouse establishment process,the design process of power marketing decision data warehouse is discussed in detail with JDeveloper,BI Beans and data mining tool Oracle Data Miner.The model establishment process of the core function module assisted decision-making of the system is discussed.Finally,the realization process of power marketing decision support system is analyzed,the main development technology and implementation interface of the system are given,and the realization process of decision support function is analyzed in detail.The deployment and operation of the system plays a key role in the integration of the power marketing business resources of Deyang Power Supply Company.Through the data warehouse function,the system collects data from other business systems,and then comprehensively analyzes the marketing data from different angles and levels.Providing valuable and meaningful reference information for the marketing decision-makers of the power supply company not only effectively improves the efficiency of the power marketing management staff,but also provides a powerful guarantee for the power company to rationally price,coordinate production,and fine management.