Research On Children's Audio We-media User

With the continuous progress of the Internet,new media technology promotes the outbreak of mobile intelligent terminals,and We-Media develops rapidly.From the initial blog to micro blog,We Chat,and then to the major video websites,the scale of China's Internet users continues to expand,and the coverage of mobile Internet continues to increase,but the overall growth rate is reduced,and the explosive development of beach-landing is replaced by intensive farming.We-Media platforms focus on the development of a certain field from all-around,and produce more and more high-quality content,so that users pursue higher demand experience.In China,the child population is huge,especially the relaxation of the two-child policy,which promotes the increase of the number of newborns.The scale of Chinese children' s consumption market expands gradually,which promotes the expansion of children' s content production space.Although there are many children' s programs in traditional media,We-Media programs also take children' s content as part of their development.However,at the beginning,due to the lack of a reasonable development system,We-Media platforms for children' s content are not subdivided,and users encounter many problems in the process of use,so the effect is not good.However,the production ofsuitable and high-quality content for children is related to the comprehensive growth of children in China.Therefore,after fully considering the social development trend,children' s health and many other factors,children' s audio We-Media began to sprout.In the process of development,the people specialized in We-Media gradually began to understand that only high-quality content and good user experience can ensure the long-term vitality of children' s audio We-Media.Among numerous children' s audio We-Media,“ Uncle Kai Storytelling ” created by Wang Kai,former CCTV host,stands out as the best.“ Uncle Kai Storytelling ” based on the user,produce quality children' s audio content,set up appropriate usage scenarios,with the aid of pay for content channels,with the help of new media technology and the community influence the spread of effectively,but also with the content organic combination of the electricity resources reasonable since launch in other media platforms,build the brand development strategy,implement effective use of all media.In China,“ Uncle Kai Storytelling ” has become a leading figure in the development of children' s audio We-Media.The success of “Uncle Kai Storytelling ” provides the reference for the future development of children' s audio We-Media.In today' s world which everyone is a media person,the better development of children' s audio We-Media needs to focus on improving user initiative andparticipation,bold innovation,scenario construction,and develop the integrating production chain of contents,users and services.Taking“ Uncle Kai Storytelling ” as the research topic,this paper explores the operation overview of “ Uncle Kai Storytelling ” in depth from two perspectives of We-Media programs and users.By analyzing how “ Uncle Kai Storytelling ” can accurately grasp users' usage,and from two perspectives of the investigation of “ Uncle Kai Storytelling ” users themselves and the collection of users usage data usage data,this paper explores “Uncle Kai Storytelling ” user characteristics,psychological demand and use of behavior,summarizes “ Uncle Kai Storytelling ” from the successful experience of the We-Media and development deficiencies so as to provide experience for the future development of children' s audio We-Media.