Research On Chinese Network Talk Show

Network talk show has become one of the main program of the current program of the type of network homemade. It is a television talk show on the network grafting and transplantation, many imprinted with a TV talk show, but also combines the advantages and characteristics of the network. This paper reviews the development process of network talk show, then divide variety entertainment, arts and culture, interviews exchanges, sports Comments class and other classes, the characteristics of the network talk show to make a preliminary analysis. As the focus of this article from the propagation environment, communication subject, media analysis, communication skills and content, spread several dimensions audience and effects, further analysis of the network talk communication process and basic mode. On this basis, this paper points out of network talk show in the development of difficulties, including the program form polarization serious, lack of awareness of brand development programs, business programs and other marketing tools too single. In this regard, the role of the author from the build program, the quality of program content, program brand building and promotion, and marketing model transformation program and deepening other aspects of their own thinking and countermeasures.