Narrator-like Expressing Strategies By Content Creators In New Media Era

In the era of new media,emerging internet platforms have become a pop hit on public opinion while traditional Print media have gradually weakened its power,especially on young generation.Therefor,an urgent problem comes to journalists how to innovate the content and expression.Provided there is no settings and judgement,we need a careful design on strategies to bring out the power of narration,further to show the readers a meaningful content.During the creating process of the work A Dream of Youth,we are faced with a group of young netizens who would make use of new media.We managed to explore their real life behind veils through interview.What do they think about? If any,what are the impacts of their saying and doing? And even any inspiration for us?I have mainly studied the Di Ba dispute(a young netizens patriotic campaign online),CD Rev band and its followers as well as the creator and its fans of animation That year the Rabbit.Some of their performances characterize the subculture,which totally differs from the mainstream value,for example,the meme used in the Di Ba dispute completely reversed the traditional language system.Meanwhile,the new patriots have got much attention from youth represented by That Year the Rabbit,which is very innovative.All these workpieces have things in common that is strong narrative,much interesting and broadly attractive.As a result,we are inspired to have the paper and some ideas on content creation.The paper concludes the Narrator-like expressing strategies by content creators in new media era through observing and interviewing the Chinese cyber-nationalists.Under the context of new media,we consider more about innovation on the content,form as well as communication means rather than simple improvement on the writing,so as to bring out the charm of the original articles.That is how That year That Rabbit succeed.