A Study On The Cultural Phenomenon Of "Tu Hai" From The Perspective Of Cyber Nationalism

In the context of the continuous development of the network content ecology,the content forms on the Internet today are increasingly diversified and differentiated.The amount of information that the public is exposed to is increasing rapidly,and new content forms are constantly being born and evolving.Recently,a cultural phenomenon of "Tu Hi" has quietly become popular on the Internet.It has attracted the attention of the public by virtue of its original theme and unique style.The presentation of short videos has derived different types of "Tu Hi" cultural content in the process of network communication.With the rise of China's comprehensive national strength,the rise of national status,and the occurrence of ethnic conflicts in international exchanges,cyber nationalism has returned to the public eye and has become the subject of a new round of research.This article combines Internet nationalism with "Tu Hi" culture,trying to explore how the "Tu Hi" culture develops and evolves from the perspective of Internet nationalism.After discussing the research background and research summary,this article uses text analysis,literature analysis and case analysis to conduct research in four chapters.First,classify the cultural content of "Tu Hi" in major video websites,and analyze the characteristics of hyper-life and subject de-marginalization.Secondly,it combines the "Tu Hi" culture with the theory of network nationalism,and analyzes the causes and manifestations of the factors of network nationalism contained in this culture.On the basis of ethnicity,culture,and politics,how netizens construct nationalist discourse through network mystery and market promotion;and what kind of subculture,fragmentation,and cross-temporal characteristics of this discourse content "Out-of-domain" mechanism.Thirdly,using the relevant theories of nationalism to explore the construction and maintenance of the "national identity" by the nationalist elements in the "Turkish" culture,and divide this construction into three parts: national identity,meaning sharing,and value judgment.The visual narrative of the subject of the video release achieves a subtle identity.Finally,the analysis of the value,significance and development trend of the "Tu Hi" culture found that it has broken through the inherent destiny of mandatory incorporation of youth subculture,has a fresher incorporation form,and has opened up a new way for youth subculture.Direction of development.At the same time,the "Tu Hi" culture is also facing the dilemma shared by subcultures.How to continue to develop inclusively has become a problem that must be considered.