New Media Marketing Tactic Of TV Series By B Television

Chinese people always take TV series as a main entertainment and cost a lot on TV series,while it is a guarantee of audience rating for most TV stations?Otherwise,,as the time of new media is coming,audience believer is changing,which is more and more audience has chosen the internet to follow the TV series? In another words,it means that the audience rating is pouring out from TV stations?It makes TV stations begin to think about the lack of roles in the needs of the market related to traditional media and the importance of new media promotion in the new media age?But lots of TV station stayed at the first layer using the new media to promote TV series,since they just make decisions of which method to use,Wechat,BBS or Weibo?Further more,to put what played on traditional media into new media ignoring the interaction with audience,the development of new-tech and the development of the internet?Then there is no doubt that the promotion result is sucks?First of all,this paper combined with the theory of new media marketing,defines the concept of new media and new media marketing?Then,to understand the current methods of TV new media marketing,preliminarily summarizes the domestic and foreign new TV media marketing situation?And then introduced B TV station new media development,and from the aspects of macro environment,audience,competitors,partners to analysis the famous TV drama <the legend of miyue > series marketing,after that,A case study for B TV station on new media marketing TV drama <the legend of miyue >,analysis of the drama in the new media marketing strategy and its deficiencies? Finally,combined with the new technology of new media marketing,the paper puts forward some feasible suggestions to solve the new media marketing for B TV station's drama?...