| The openness and equality of Weibo has allowed it to accumulate a large user base,coupled with its viral communication advantages,it has attracted many enterprises,organizations and institutions to settle in to carry out marketing activities,and its marketing value has gradually become prominent.In recent years,Weibo hot searches with star gossip as the weather vane have begun to frequently appear drama names and character names.Various TV dramas have created a marketing boom after another through the Weibo platform,attracting a large number of movies and variety shows.focus on.Since 2009,with the help of video websites,online dramas have blossomed everywhere.At the same time,because of the low cost and easy operation,online dramas are facing fierce competition.In order to enhance competitiveness,carrying out marketing activities has become an inevitable choice for online dramas.Among the many online drama marketing forms,online drama Weibo marketing is the most common form of online drama marketing,and it is becoming more and more normalized.This paper selects online dramas with Weibo popularity and Douban score of 7points or more as research samples,and takes "Internet drama official Weibo" as the research object.The content of Weibo released in the last three stages,and the differences in content,form and frequency of these Weibo are analyzed,so as to summarize and summarize the main strategies and existing problems of the current online drama Weibo marketing.Bo marketing activities to provide guidance and reference. |
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