The Study About Chinese Drama Marketing Strategy On Microblog

Since the birth of Chinese drama, its pursuit of business value is not that strong than other forms of culture, such as film and television drama. However, it is very necessary to duly seize the opportunity of new medium to promote its development. Therefore, this thesis is conducted to study the marketing strategy which Chinese drama has adopted by means of microblog. Combined with the uniqueness of Chinese drama, we can better utilize micro blog to undertake marketing.In order to study the microblogging marketing strategy better, put forward the feasible suggestions, through the case of sina microblog and analysis, to consult the relevant literature, and related information collecting and organizing, the full text is divided into three parts to expound the microblog marketing strategy. First of all, the first part combed out the status of the current drama microblog marketing strategy, mainly including the main strategy of micro blogging marketing, the characteristic of drama in the microblogging use and the contrast between microblog marketing strategy and the traditional marketing strategy. The second part analyzes the main problems of current drama weibo marketing strategy.The third part is put forward some reference strategies aiming at the shortcomings of the current drama microblog marketing strategy on the basis of combining with the second part, at the same time, putting forward the suggestions that when making microblog marketing strategy should be considered.In that way,the strategy can be more targeted for marketing strategies.To improve and promote the marketing strategy of microblog must set up marketing consciousness at the head of the global, provides the guiding ideology to the drama of microblogging marketing, and to implement a series of marketing strategy, and finally with the help of modern drama marketing platform and other integrated marketing platform, to achieve a play microblog marketing value maximization, strive to promote the traditional culture in the form of value maximization.