The Study On The Marketing Strategy Of Chinese Network's Self-made TV Series

With the soaring cost of national copyright and promulgated a series of policies, the major domestic video sites to seek in the fierce market competition, more opportunities for development, by means of the development of Internet technology, frequently force the network made drama, the emergence of a large number of iconic works, the network self-play market is a thriving trend. Including potatoes Youku, love Fantastic Art, Tencent video, Sohu video and other video sites, including the well-known Internet thinking combined with their own advantages according to the aid of big data analytics, demand from the user point of view, a positive innovation in content, form and marketing, efforts to build more in line with the needs of the audience boutique home-made drama.In this paper, drawing on relevant research at home and abroad, through investigation, observation and literature research on C hina 2012--2015 on these major video sites homemade drama-depth analysis of the development, and a lot of reading the major video sites relevant person in charge of the self- made drama interview, obtain first-hand information, objective research; by the method of case study of a classic case of a detailed interpretation, thus rendering the experience for our network made drama reference.This paper is divided into five chapters: The first chapter is an introduction, defining the concept of home-made drama network, to clarify the background and significance of research combing home and abroad, the article described the research framework; the second chapter to the fifth chapter of the article the main part of the second chapter homemade drama by introducing network classification, the macroeconomic environment in the development process and the development of the status quo, a comprehensive understanding of network made drama; the third chapter elaborates excellent domestic and international network made drama broadcast platform, works on behalf of, and marketing features, provide reference for our marketing model on the network made drama. The fourth chapter mainly from publicity, content, distribution channels, profit model four directions thinking, comprehensive network made drama from domestic and foreign excellent marketing; the fifth chapter, the author with their own perception of the Internet and at home and abroad research network made drama about the future of our network made drama market trend forecast.