Research On "People's Daily Review" Wechat Public Number

At present,media convergence continues to deepen,the traditional mainstream media actively promotes further integration with new media and continuously expands its coverage and influence.People's Daily has created a multi-dimensional new media matrix.Among them,the People's Daily Review WeChat public number,as its new media platform for news commentary,uses the advantages of new media to actively innovate the expression of news commentary and play a leading role in network public opinion.This article summarizes and studies the three aspects of the "People's Daily Review" WeChat public number in 2018,from the three aspects of operation,push content,and reading influencing factors,and on this basis,the "People's Daily Review" The future development of WeChat public number proposes to strengthen the brand image awareness,shape the visual identity system,optimize the user experience,enrich the communication strategy,create special columns,strengthen the reader's stickiness,increase the interaction mode,and operate the feasible suggestions of the audience community.The purpose of this paper is to provide reference and inspiration for the traditional media to develop news reviews on the new media platform.