| The rapid development of mobile Internet has deeply affected people's access to information and habits,and the popularity of smart phones has made WeChat more and more the main way to get information.WeChat is a free application that Tencent has launched on January 21,2011 to provide instant messaging for smart terminals.In April 2013,the official Wechat of CCTV was officially launched,after which the official WeChat public number,the WeChat public number,The public number of WeChat is constantly developing,and the comment of WeChat public number is continuously developing with the development of media integration and WeChat.The author mainly passes the WeChat public number The background of the fusion of news comments,the present situation of integration,the problems and countermeasures of integration,and the prospect of integration are the four parts that combine news comments and media into one.Explore the integration development of WeChat official account news comments.Through these four parts of the study,we will have a further understanding of the integration of WeChat official account news comments.From the point of technical fusion,because of the development of technology,the propagation speed of WeChat is greatly improved,and the timeliness of news is more and more effective.The WeChat public platform,as a media,needs to use new media technology,AI technology and so on,and need to comment on the news and news.Even the information propagator and the information receiver are used for filtering and screening,and the dissemination effect of the public platform news of the WeChat public platform can enter a virtuous circle mode.From the point of view of the fusion of the subject,not only the original news worker can make a comment,everyone can be the comment subject,the integration of the comment main body increases the audience to the audience,The attention of the public information of WeChat public;the information disseminator of the WeChat public platform needs to control and process the mass communication information according to the objective and true news position,and the information receiver needs to control the bad mood and publish the objective news evaluation in the condition that the laws and regulations permit.From the point of view of the content fusion,the different public numbers are reprinted,and the reading quantity is enlarged.At the same time,the interaction between the recipients is greatly enhanced,and the WeChat news commentary is more close to the audience's life;The information content of the public platform of WeChat needs to output a value-based deep thought point and high-quality knowledge content,and to stimulate the audience's thinking with the permission of laws and regulations Ability.In the face of the flower world of the network,any media should maintain itself in innovation,adhere to the responsibility of the media,integration is the driving force,need reasonable,scientific development and application of related technologies,to achieve rational integration.You can't lose yourself,lose your Noumenon,and lose your bottom line in full swing.Reference is for better integration,fusion is for better communication.Each type of media has its own value and significance.Whether it is WeChat official account,Weibo or the client of the corresponding media,we should firmly grasp the orientation of media fusion,communication channel fusion,mobile terminal fusion and content fusion.Keep driving.Expand innovation,technological change,absorb the experience and lessons of relatedindustrial integration,"keep yourself,unite you and me",speed up your own upgrading,increase the contact of others,in order to adapt to the direction of media transformation. |
