Mongolian Farmers And Herdsmen's Media Contact Research

In this paper,use the method of questionnaire and field investigation,select the Talaiwusu village,Sulide town,Wushen county to investigate as the field.In this field,do the investigation use two mounth.Talaiwu is widely,but population is too less,and most population is Mongolian,mainly engaged in agricultural and animal husbandry.In the course of the investigation,due to the low level of farmers' and herdsmen's cultural level,so,I adopt the measure of household questionnaire survey and online questionnaire survey.After the full field experience and data compilation,the paper on the basis of the use of the peasants and herdsmen,I will try to explore the influence of Mongolian farmers and herdsmen's media contact behaviors on their living habits,economic production methods,ideological concepts,social interactions,personal development and folklore changes and so on.The study found that in the Talaiwusu village investigation,the newspaper media has a small audience,only a small number of young people read newspapers,and mainly read Mongolian newspapers.This is related to the cultural level of the herdsmen.The audience of the broadcast media is relatively large,especially the national broadcast.Among the broadcast audience,People with cars has a large proportion.In addition,online radio stations are concerned by young people,especially students.In the future,within this scope,national content custom broadcasting can be a direction of broadcasting development.For the Mongolian farmers and herdsmen in the area,newspapers and broadcast media mainly play the role of information and leisure,but is not obviously impact on the daily life of the audience.When contacting TV media,middle-aged and elderly people usually only look at the Mongolian channel because of poor Chinese listening and speaking skills.Young people do not have this problem.In this investigation,the "environmental monitoring" function of the TV media is still very important.The CCTV,CCTV news channels,and Mongolian TV news programs are the most popular channels for farmers and herdsmen.Apart from this,there are cases that TV users is not satisfied with some places.Many people have suggested that there is no special Mongolian cartoon channel in the TV media.The survey shows that the Internet is the medium most frequently contacted by the Talaiwusu farmers and herders.There are also differences in network exposure depending on the age of the audience.In the eyes of the elderly the Internet access is equal to WeChat,mainly because this part of the audience's low media literacy.Young people's network contacts are rich and varied,and they take a long time and involve a wide range.In this village.The phenomenon of "feedback" is common.Television media and online media have played an important role in personal and regional development.The audience is no longer limited to simple information reception,but actively uses media information or the media itself to promote the modernization of production?life and self-improvement.