Mass Media And Composing The Cultural Welfare In The Rural Area

Our country pays more and more attention to the village culture in the recent years, in order to realize the village culture welfare during the culture transition through building the public culture service system. As an important part of the public culture service system, the mass media is essential to the culture life in the Chinese villages. It is true that the mass media has been the main information channel for the village people; on the other hand, the village people can only see what happened through this channel. Culture itself means the welfare, and the country should guarantee the shared rights to everybody in China, including the village people as well. The mass media have to do something through the culture welfare, which will promote the urban-rural integration. Supported by the public finance, the mass media can release a part of economic benefit to service the society to meet the need of the village people. As a result, the village people will satisfy with the life, which is useful for building the new countryside in China.There are four parts in this paper. In the introduction part, the author will introduce the value and the purpose of the research, the research progress both home and abroad, the research method in the paper and the innovation in the paper. The author divides the body part into four parts, including the first part, the mass media and the village culture welfare; the second part, the mass media's role in building the village culture welfare; the third part, a Empirical Research; the four part, the importance of the mass media in building the village culture welfare. In the first part, the author generally will introduce the relative concepts of the welfare, and summarize the mode of mass media and the Village Culture Welfare. In the second part, the concept of the Field will be introduced, in order to explain the role of the mass media in composing the Village Culture Welfare. In third part, the author takes Tieling County, a county in Liaoning Province as an example to analyze the circumstance of the village culture welfare. The fourth part introduces the functions of mass media in composing Village Culture Welfare, which contain of transferring the ideas, showing the experience and transmitting the culture.Based on the Empirical Research, the author points out the mass media plays a crucial role in the village culture. It is meaningful to compose the Village Culture Welfare with the help of mass media, which is a great power in the cultural institution. It is an important procedure to realize the village culture welfare for building the new countryside and harmonious society.