The Presentation Of "China Image" In African Media From The Perspective Of Frame Theory

Since the second world war,China-Africa relations have gone through the double test of time and the evolution of international relations.With the strategic concept of "new silk road economic belt" put forward,China-Africa relations have also ushered in a new starting point.However,with the layout of China's One Belt And One Road initiative,the proposal of China's concept of "a community with a Shared future for mankind",and the comprehensive upgrading of China-Africa relations,a series of policies marking the signs of China's "take-off" have attracted the attention of a large number of commentators on the international situation,led by western scholars and politicians.There has been a flurry of talk about stigmatising China.Before and after the forum on China-Africa cooperation,a wave of anti-Chinese populism was aroused on African social media.In the new media era,everyone is a media person.This era not only accelerates the speed of information transmission and information cohesion,but also creates a media landscape of multi-discourse game.The processing of information by "we" and "they" in the competition of multiple discourse rights,the news facts that are foreground and the social reality that is restricted by the media have become the focus of scholars' research.Based on the academic and social background,this article selects Kenya Kenya's mainstream media,it compares the media reported on the framework of China-Africa relations analysis,based on Kenya to join the "area",became a member of the "new silk road economic belt" of time,in2018 January 1 to December 31,2019 as the research time,explore the newspaper reports before,during,and after joining "area" strategy framework and ideological tendencies if there is a difference,and the paper presents the overall coverage in different years framework to analyze the differences.The results show that the mainstream media in Kenya are influenced by many factors in their reporting on China in Africa.Based on the analysis of the reporting framework of media organizations and the tendency of discourse and ideology,this paper discusses the presentation of China's image in the communication in Kenya.In this paper,based on the theory of "three layers framework" as a method of visual,combined with the knowledge of the psychology,look at Kenya's mainstream media reports of the "area" under the background of China's image,By means of frame analysis,this paper explores the image of China constructed by Kenya in China-related reports,discusses the "core factors" that influence the external communication of China's image,and discusses the key factors to improve the communication effect.