| In recent years,along with the rise of China,China has enhanced China's attraction and influence to the world.According to the survey,as many as 593,822 foreigners living in China by 2010.With the initiative of the “the Belt and Road”,China is welcoming friends from all over the world with a more open and tolerant attitude.These Cross-cultural sojourners who came to China to study,live and work also looked at developing China with their eyes and adapted to the local social and cultural habits.In fact,population movements are reflecting the cross-cultural communication process in the context of globalization.In this context,a unique short video type has begun to appear on the Chinese Internet.Such short videos are based on the theme of “How foreigners look at China”.Video producers are mostly foreigners who have a life experience in China or have a certain understanding and understanding of Chinese culture.They publish their photos on China through short videos.Views of popular topics in the young group,share their life experiences in China,and exchange cultural differences between China and foreign countries.Such short videos emphasize entertainment and are popular on the Chinese Internet because of the faces of the unused countries.Many UP owners who make such videos have also become new network reds on China's "Internet." In fact,this short video,as a unique cultural phenomenon in the short video ecology of China's Internet,carries a special cross-cultural communication connotation and has a clear practical significance.The “YCHINA”” is the representative of such videos.This is a new self-media from a group of Peking University international students.They set up unresolved issues in each issue,and the street interviews with foreigners in China show the living conditions of these “intercultural travelers” in China and their life in Chinese society and culture.This thesis explores the characteristics of the topic setting,the value tendency,and the intercultural communication connotation reflected by the quantitative analysis method and the text analysis method,and combines it with the spread of the spread at home and abroad.Considering the new opportunities and challenges facing our cross-cultural communication in the new media era,and discovering the new enlightenment from us to use the new media short video to deliver Chinese voices from the short video topic setting of the “YCHINA”.This Thesisis divided into five parts.The first part mainly introduces the research background and research significance of this thesis.The main situation of the short video of "YCHINA" and the existing research are sorted out and summarized.The second chapter mainly uses the method of quantitative analysis to classify the topic setting of each short video of “YCHINA”.The third chapter is to explore the conditions for the formation of the topic after analyzing the specific situation of the topic,and to explore the cross-cultural communication problem reflected.In the fourth chapter,the dissemination and diffusion of the short video of the "YCHINA" at home and abroad is analyzed through the theory of ductility.The last part is based on the previous article on how we can further convey the Chinese voice in the new media era.Through analysis,this paper finds that the language,culture and life related to China are the main topics of the “YCHINA”.The topic setting is relatively fragmented and fragmented.The topic of selection is mainly from the details of life,from popular culture.The new Chinese elements are tapped;the topic setting uses the "localization" thinking,and has a strong audience logic,which is mainly in line with the preferences of the young Internet community in China.Through the analysis of the specific content of its short video,it is found that the topic of “YCHINA” is set in the positive and positive direction of China's value orientation.Its video multidimensional display of China's current modern life picture,for Chinese and foreign cultural differences and other cultures,The “Study Institute” also maintains a respectful and objective position,and the form of street interviews also makes the opinions in the video more authentic.This paper believes that the “YCHINA” demonstrates the spiritual and cultural pursuit of China's modern material and cultural life and cultural integration through its theme.Its video is significantly different from the “otherization” of China in the Western world that we are more familiar with.It reflects the cross-cultural connotation of its “antiotherization” display of China.On the other hand,this paper believes that the Chinese audience's viewing of such videos is actually a self-examination and recognition of self from the “others' recognition”.This psychology also has long-term backwardness and cultural hegemony in China.The resulting "self-lost" is related.At the same time,the paper also found through analysis that the short video of the "YCHINA" series has achieved good results in both domestic and international dissemination,but its overseas communication still faces obstacles between high and low context countries,cultural discounts,Western The dilemma of China's long-term "other" stereotypes,as well as the increasingly fierce content competition between new media and the limitations of the current Internet content push mechanism itself are difficult.In summary,the birth of such short videos in China is unique in cross-cultural communication and has realistic research significance.At the same time,it also reminds us to further consider the new situation,new opportunities and new challenges in our cross-cultural communication in the new media environment,change our thinking in time,and find new strategies to further convey our own voice. |
