Research On Knowledge Service Transformation Of Academic Publishing By Press B

With the rapid development of big data and artificial intelligence technology,people's reading habits and creative styles have gradually changed.The industrial value chain of traditional publishing and the space for people's interaction has changed.The stability and sustainability of the original one-way,linear industrial value chain in the publishing industry are challenged.The Chinese government has deepened the reform of the cultural system,focused on high-quality development,and promoted the integration and development of traditional Presses and emerging Presses,which promoted the transformation and upgrading of the knowledge services of the traditional publishing industry.Research on the transformation of knowledge services has been widely concerned.Therefore,this paper chooses a typical traditional Press B as the research object,combines theoretical analysis and research,explores how Press B transforms under the external constraints.This paper focuses on the following two questions:First,this paper explains why Press B has to transform from the knowledge services of academic publishing.Publications have cultural attributes.With the development of cultural enterprise,it is inseparable from the interaction with the external environment.Publishing policies and industry competition influence the major publishing houses' business trends,and even cause changes in their internal organizational structure.Based on the internal resources and capabilities of the traditional academic publishing,it is necessary to focus on their transformation process.Second,this paper explores how Press B transforms from the knowledge services of academic publishing.Press B knows that there is a brand advantage,but its industrial value chain has been tested by the Internet space.The lack of professional talents,high content quality requirements,immature technology and digital product development have become the key elements of enterprise transformation.Based on the analysis of external environment,internal resources and capabilities,the "revolving door" mode is proposed through Press B.In this mode of thinking,Press B focused on content quality,talent specialization,digital innovation,implementing innovative actions and achieved a good results.The industrial value chain of the entire traditional publishing industry realizes the synergistic effect of "1+1>2".This article focuses on practice and explores the core elements of Press B's transformation.Based on the existing theories,this paper makes an in-depth analysis of the company's own resources and capabilities,and expounds the implementation of press B in the transformation of knowledge services.The "revolving door" model proposed in this paper reveals the different transformation modes of Press B and other publishing houses,and provides a new vision for the major publishing houses to solve the transformation dilemma.