Media Evolution:A Study Of Rural Communication Networks

With the continuous development of social economy,science and technology,people's living conditions have been further improved,and the media has also evolved.From newspapers and radio to television and the Internet,the emergence of every medium has brought tremendous changes to society.Among them,as a mirror reflecting the social relations and changes in the village,the rural communication network has also changed with the upgrading of media products.In order to explore these changes,this paper uses the field investigation method,taking Living Long Village as a case,trying to make a deep case analysis of the village communication network from the perspective of media evolution,and presenting the media evolution of rural society through the development of different communication networks in the village.Social development.The first chapter of the thesis is an introduction,which mainly introduces the origin of the research questions and the significance of the research.The rural communication and communication network is used to sort out the research status at home and abroad,and the research location from the geographical environment,population,economy and life.Briefly describe the research methods used in the study and the main research questions of the article.The second chapter introduces the interpersonal communication network in the traditional rural society.According to the evolution of the media products,the village mass communication network picture is connected,and the influence of the mass media into the traditional interpersonal communication is described.The third chapter mainly describes the new media communication network formed by the emergence of mobile phones and the Internet and the changes brought about by it.The fourth chapter analyzes the causes and performances of the rural crisis brought about by the entry of new media,and proposes reflection.The study found that the current interpersonal communication network still occupies a basic position in the information dissemination of the Living Dragon Village.The mass communication network and the new mediacommunication network also occupy an important position because of the richness of content and the convenience of communication.The rural communication network as a whole Present a composite propagation situation.As interpersonal communication networks pay more attention to the maintenance of relationships,mass communication networks and new media communication networks pay more attention to the acquisition of new information.Therefore,we can use it in rural information dissemination according to the characteristics of different communication networks to achieve effective information dissemination.