Moderator: The Intersection Of Interpersonal Communication And Mass Communication

With the development of media, Personal and Mass Communication appears the tendency of synergetic interaction. Compared with Mass Communication, Personal Communication has advantages of directness, interactiveness and kindness. The application of Personal Communication by Mass Communication tends to establish a basic concept that communication is people-based. It was difficult to imagine nowadays that how radio or TV media works without a presenter. We believe that was the presenter who combines Mass and Personal Communication perfectly, then produced perfect result.