The Research On The Current Situation Of Information Supply And Demand For Precision Poverty Elimination In Helinger County

In his report to the 19 th Central Committee of the Communist Party of China(CPC),General Secretary XiJinping pointed out that it is the solemn commitment of our party to firmly win the battle against poverty and let the poor and poverty-stricken areas join the whole country in a moderately prosperous society in all respects.In recent years,China's information communication environment has undergone tremendous changes.Such as the number of rural Internet users is increasing rapidly,farmers' information awareness is gradually enhanced,and farmers' media literacy is improved progressively.In order to make accurate poverty alleviation information serve farmers in poor areas more effectively,the author analyses the information demand of various links in precision poverty alleviation work and service problems after understanding the real information of farmers and their media contract behavior preferences in poverty-stricken areas,as well as the present information service status in Helinger county.The writer summaries the major constrains on Internet service and puts forwards the corresponding strategy,strives to build a perfect anti-poverty information dissemination system in Helinger county,to narrow the digital divide in the region and the outside world,promote the development of social economy and culture.After making lots of questionnaire and interview survey of poor people in eight villages and towns,the author found that different types of farmers have different needs for accurate poverty alleviation information,but are all restricted by geographical environment,mode of production,income level,education level etc.In particular,there is a strong demand for prices of agricultural products,state policies on agriculture and conditions in the agricultural market.Farmers in poor areas generally pay less attention to the local mainstream media,especially the paper media.Most farmers think that they have less media resources and less effective information resources,which cannot meet their needs.Though they may receive some information,it's always not working even they can't understand comprehensively.Besides,farmers have different attitudes towards the adoption of information from different sources,and are more willing to adopt information from village teams,followed by television.In terms of media usage habits,smart phones have become the most frequently used media for rural audiences.The most commonly used channel for accurate poverty alleviation information is village cadres and village talents.In terms of media contact preference,the farmers prefer to getting information from TV,then by mobile phone terminals.According to the paper,we can find that,in Helinger county,firstly,precision poverty alleviation information service has lagged not only in infrastructure construction,but the communication channels is single.Secondly,mainstream media do not play a sufficient role and the audiences loss.Thirdly,the supply and demand of accurate poverty alleviation information are out of alignment,and the information "service last kilometer" has not been worked.Fourthly,the information literacy of farmers is insufficient,and the pervasive terminal fails to fill the "digital gap".According to the above problems and measures,the author puts forward several suggestions for the accurate poverty alleviation information service in Helinger county.First,constructing accurate poverty alleviation information feedback mechanism and providing effective information service.Second,strengthen the service consciousness of mainstream media,balance all kinds of accurate poverty alleviation information.Third,strengthen the service consciousness of mainstream media and balance all kinds of effective information.Fourth,give full play to the role of interpersonal communication and improve farmers' information literacy.