The Function Analysis Of Emojis In Different Stages Of The Mobilization

As a user's online platform for sharing,exchanging opinions,experiences,social media allows users to have greater autonomy and editing ability,making them play an increasingly important role in interpersonal communication.It is also an important communication intermediary that cannot be ignored in social media.The expression package has its own communication advantages in the fields of emotional expression,cultural communication and political mobilization.This also makes the emojis can penetrate into all aspects of daily life and become an important part of the network space between people.In the "FB Emoticon Event" in 2016,the emojis has promoted the mobilization of this event and played a role that cannot be ignored.Emojis is more interesting,dramatic and intuitive.The emoticon mobilization based on the emojis is a form different from the traditional mobilization.In the cyberspace,the discourse system is used to construct the discourse system.And the dissemination of ideas,persuasion communication in a drama and playful manner,and finally achieved the formation of consensus,so that the group reached consensus in thoughts and actions.This new way of realizing the mobilization and the function of the emojis in different stages of the mobilization event is worth exploring,and it also provides a brand new for the effective development of the Internet era.This study takes the "FB Emoticon Event" in early 2016 as a research case.Through the interpretation and analysis of the event characteristics,it is found that the emojis plays different functions in different stages of the "FB Emoticon Event".Through the emojis to adopt a targeted mobilization method,it effectively promoted the realization of the event mobilization.This study will explore the functions of the emojis in different stages of the mobilization event.In this study,the introduction part mainly introduces the research origin of this research and the status quo of literature research.Through combing the existing literature,it is found that there is still research space in this research field,and the innovation of this research is put forward.The article framework is elaborated.The first chapter is to explore the event itself,to interpret the characteristics of the event itself,and to use the emojis as the communication intermediary to carry out the mobilization of the ideology to make the "FB Emoticon Event" become a typical and unique mobilization event with its own characteristics.Secondly,it introduces the general situation of the "FB Emoticon Event" and reviews the whole process of the incident in more detail.The second chapter is to study the formation of the first stage of "common mobilization"-the formation of group identity.Focusing on this sympathetic event itself,we analyze the key factors that form a sense of identity.The emojis has the advantages of improving communication convenience and enhancing group interaction in communication.These advantages can effectively promote the construction of group discourse identity.The next step is to build a discourse identity strategy based on the advantage of emojis communication,and build a patriotic,warm and angry discourse recognition model for different group objects,which plays an important role in promoting group identity.The third chapter is the second stage of the "common mobilization"-the emojis constructs the symbolic meaning of the event and promotes the group's joint mobilization to conduct research.As a kind of symbolic resource,the emojis has the emojis of metaphorical communication characteristics to realize the construction of event symbolic meaning.Under the construction of the symbolic meaning of the event,the mobilization group achieved a wider mobilization by sharing the emotional tone of “resisting the split”and amplifying the“behavior performance”of the netizen group.The fourth chapter is about the third stage of "common mobilization"-the expansion and continuity of the emojis promotion event.On the one hand,the mobilization subject has realized the expansion of the mobilization of the sympathy with the help of the emojis,which is deeply loved by the young netizens.On the other hand,it adopts a more rational mobilization method to promote the sustained development of the event.It can be said that this is the "common consciousness." The spread of the game has played a major role in sublimation.Through the research on the role played by the emojis in these three stages,it is hoped that we can finally explore a new way to realize the mobilization of the network era.