Enterainment Of Common Sense

With the rapid development of new media,traditional media is facing the new competition and challenges.It puts forward new requirements to traditional radio.Therefore,if traditional radio want to improve the rate of audience and the market share,it must keep making innovation adapted to the development of era by the combination of many aspects of the orientation of market and audience,post-production with new media.With the popularity of "automotive news",people listen to broader,it provides a good background environment for talk show development.Talk show with its witty language,close to the life of the people,become a popular radio program."Entertainment of common sense" is a radio talk show,broadcast on time at 9 o 'clock every night.The theme of today's program is "talk about this small thing to lose weight",it is divided into following four plates: "lead to weight loss subject","talk about weight loss experience","weight loss secrets" and "lose weight small coup".Through the discussion of the topic comprehensively,guiding the audience friends to love life,insist to take exercise in daily life,choose the most suitable way for themselves,instead of the blindness in losing weight.This paper will interpret the program through its creation background,program and positioning,creative process,creative point and the difficulty of innovation,and creative experience.