A Comparative Study Between Live Broadcast And Live TV At The Age Of Intelligent Media

The rapid development of the Internet has triggered a wave of "live broadcast for the whole folks",which has made live broadcast a vivid sign of the age of mobile Internet.The traditional live TV has been fading at the same time.As China's Internet media ushered the age of intelligent media,Both of the live TV and live broadcast are regarded as the two important kinds of ‘live' form,the proposed thesis applies the comparison analysis between the two forms through three aspects based on the current status.The mentioned three aspects are communication mechanism,communication type and communication hierarchy.Through the analysis,one can offer the new idea about transformation and upgrading for the live TV and seizing the new opportunity for the live broadcast.Through the questionnaire survey and depth interviews based on the communication types of live TV and live broadcast,Through the questionnaire survey method based on the communication types of live TV and live broadcast,this paper puts forward the comparison of the communication mechanism between live broadcast and live TV as the core content of this research,by using the Lasswell's 5W mode: Who--Says what--In which channel--To whom--With what effects.Based on the audience survey of live broadcast and live TV,the comparison analysis has been established for the audiences' characters and choice preference.The further analysis aiming at find out the interaction form and characteristics has been made involves the communication type and hierarchy based on the former comparison analysis.In this way,a general analysis about the difference between the live TV and live broadcast could be made.This study breaks the laws of the analysis methodology of traditional 5W mode,through the analysis of the interactive form and content production mode of both live broadcast and live TV to make the type of communication and the level of communication more clearly.For the current condition of social environment,this thesis can follow the "live" craze and the era of intelligent media,realizing the core values of socialism which can reflect the epoch's character and theme.Compared with the current research about live broadcast and live TV,this thesis compares live broadcast and live TV in the era of intelligent media through concrete comparison analysis.Finally,the general analysis could give some brand new ideas for the development of live TV and live broadcast in the intelligent media age.