Study On The News Content Appreciation Of China Newspaper Industry On The Background Of "internet +"

With the development of “Internet +”,China newspaper industry has undergone profound changes.The decrease of newspaper income,newspaper advertising,social impact shows that China newspaper industry need to change.News content is the core of newspaper industry,news content appreciation has become the consensus.However,how to make news content appreciation normalized is the challenge for China newspaper industry.This thesis uses literature analysis and case analysis.On the basis of literature,this thesis elaborates the connotation and six characteristics of“Internet +”.In addition,this thesis expounds the meanings,the principles and the history of news content appreciation of China newspaper industry.They provide the theoretical basis for this thesis.Firstly,this thesis concludes the ways of news content appreciation.The ways of news content appreciation can be divided into two categories according to the characteristics,they are direct appreciation and indirect appreciation.Meanwhile,the ways of direct appreciation include the production of news content,the use of news content,the reprocessing of news content,the service of news content.The ways of indirect appreciation include technology development,audience development,brand development.Secondly,this thesis foucus on Hubei Daily Media Group from the production and management of news contents.This thesis elaborates the ways of news content appreciation of Hubei Daily Media Group and then expounds the characteristics of news content appreciation.Finally,according to the analysis above,this thesis explores the deficiencies of news content appreciation by analyzing the connotation of “Internet +” and the transmutation of media ecology as well as the changes of audience behaviors.This thesis puts forward optimizations.They are the persistence of Marxist concept of news,the increase of factors,the optimizations of payment mechanism.