A Study For The Influence Of New Media On Cultural Communication

With the broader and broader application of the “4G+” and “Internet+” and the development of digital technologies such as “ big data”,“ Internet of Things(IoT)”,“ cloud computing”,“ artificial intelligence(AI)” and “ virtual reality(VR)”,etc.The “ new media” is making greater and greater influence on our lives.However,the culture,politic,economy and military of a country tend to be the important components of the national comprehensive strength,and the role of culture is increasingly important,now the culture development has become the top consideration among nations.The “ new media” is a vital approach for culture communication which has become the most advanced communication media,therefore,the national spirit of the road of sustainable development is what we have to consider of socialism with Chinese characteristics in the trend of cultural pluralism for China,and in this case we should stick to the principle of the guidance under Marxism.The study analyzes culture communication in the new media environment based on the Marxist cultural view and the relevant theoretical knowledge of new media dialectially,and brings up some opinions on the strategies of utilizing new media to strengthen culture communication.This article divides into five parts: The first part introduces about the background,reviews of domestic and international literatures,the research mentality and the method.The second part provides an overview of new media and culture communication,and makes further exploration of their relevant contents in several respects such as their definitions and relations,etc.The third part mainly analyses the positive impacts of new media on culture communication.The fourth part mainly analyses the negative impacts of new media on culture communication.The last part devotes to the implications and measures based on the research,which puts forward some measures to promoting culture development in the view of Marxist philosophy for China,and also points out that we should uphold the leading role of Marxist philosophy to promote the culture development of socialism with Chinese characteristics by its heritage and development.The impact of new media on cultural communication is a constantly changing dynamic process,and the impact of new media on cultural communication is an interdisciplinary,complex system engineering.This article from the perspective of Marxist culture view is an attempt,hoping to broaden the new media in the cultural communication of sustained and orderly development of a new way of thinking.