Development And Application Of Accurate Marketing System For Telecom Holiday Migration

With the development of our country's economy and society,the people's living standard is constantly improving,and the economic value,cultural value,social value and hidden spiritual value of holiday migration are paid more and more attention.How to build a reasonable and efficient telecom holiday migration precision Marketing system with the help of modern information technology to speed up the informationization process of telecom enterprises themselves and improve the management level of enterprises has become the goal of various telecom companies.In this paper,a telecom holiday migration precision Marketing system based on Hadoop platform is designed and implemented.Firstly,the paper introduces the main architecture of China Telecom CDMA./EVDO/LTE Wireless network,and then introduces the related technologies involved in the system.This paper analyzes the user's wireless message list,and introduces the CDH ecosystem,Hbase distributed database,real-time analysis query technology Impala and Data extraction tool Kettle used for user wireless message single collection and analysis.Wireless Big data analysis based on wireless user conversation list depicts user portraits including user occupation,age,hobbies,source,length of residence,financial management,shopping malls,staying in guesthouses,using terminal types,frequent scenic spots,user trends,hot search vocabulary,etc.On this basis,according to the actual needs of the front-end first-line marketing unit,this paper makes an in-depth analysis of the functions to be realized by the telecom holiday Migration precision Marketing system,and determines the overall design goal and each function module of the system.Then it describes the characteristic dimension,data source,System main algorithm,module structure and hardware configuration of telecommunication holiday migration.Then the design of each function module of the system and the realization of the corresponding algorithm are described in detail.Finally,the database of telecom holiday migration precision Marketing system and the process of background data processing are introduced.This system provides the location information obtained according to the base station triangulation algorithm,which combines the user's Internet behavior,user perception,package billing,terminal marketing and other data.Using Big Data Mining analysis method,it provides the accurate marketing of holiday migration users,realizes the network intelligence,the business ecology,the operation Wisdom,applies to the communication related various industries.