Design And Implementation Of Marketing Platform Based On User Portrait

With the progress of science and technology and the development of the Internet,there are many enterprises relying on the Internet to provide users with a variety of services.These enterprises attract a large number of users through rich marketing activities,but also grasp a large number of user data.When the number of users reaches a certain degree,in order to improve the input-output ratio of marketing activities,it is necessary to provide users with marketing activities more in line with their needs.It is of great significance for Internet service enterprises to use massive user data to form user portraits and accurately push marketing activities to users.This paper designs and implements a marketing platform based on user portrait,which combines the precise marketing problems faced by an Internet service enterprise in business.Based on the business characteristics of the enterprise,the paper completed the demand analysis of the platform,determined the technical route,designed the system architecture of the platform,completed the design of the platform function module,and realized the three core functions of the platform,including: User label management,including label dictionary,label state operation,label data synchronization and other functions;User image processing and analysis,including crowd delineation,crowd computing,crowd diffusion,crowd diversion and crowd analysis functions;Marketing activities,including regular marketing activities management and delivery,touch marketing activities management,marketing activities budget control and other functions.The system adopts B/S three-tier architecture,each module is independently deployed and developed,the front-end adopts react technology framework,and nodejs completes the front-end and back-end docking,the back-end adopts spring MVC design mode to realize,and the data layer relies on elastic search,hive and redis to realize the data storage and processing of the platform.At present,the platform has been officially launched and is in good condition.It is updated and iterated according to the business needs to meet the processing requirements of enterprises for complex business logic,improve operation efficiency and improve user loyalty.