Research On Project Management Of Smart WIFI System In Botai Commercial City, K City, Yunnan Province

The emergence of a series of situations,such as the establishment and improvement of the market economic system,the development of regional integration,and the wave of economic globalization,have brought about the rapid development of the national economy.At present,the door to the domestic market is wide open,as an important part of the national economy-the development of various business circles has ushered in new opportunities and faces severe challenges and tests.Along with the development and update of mobile Internet technology,the richness of mobile terminals and mobile applications,and the continuous expansion of mobile Internet users,academic and business marketing experts follow the trend of big data and mobile marketing,and explore and redefine central marketing from an innovative perspective..In order to adapt to the development trend of mobile Internet,Botai Commercial Center also needs to build its own IT system to realize user data collection and marketing innovation,and continuously enhance the stickiness with new and old customers and increase the company's revenue through the promotion of fragmented information.Based on the above situation,Botai Commercial Center and public areas will realize the full coverage of WIFI,build the smart wireless WIFI system of Botai Commercial Center,and use the customer service WeChat public platform of Botai Commercial Center to carry out timely customer care service to achieve precision.Marketing,on the basis of this,enhance the core competitiveness of the company.This paper takes K City Botai Commercial City Wisdom WIFI System Project as an example.Firstly,it gives a brief overview of the background and significance of the project,then combs the relevant literature and theory,lays a theoretical foundation for the article,and then elaborates on the design of the project.The construction plan,Introduce successful cases for reference and reference,followed by the application of project management theory in the project,and finally summarized and looked forward to the paper work.