Study On Visitors' Experience Dimension And Control Strategy In Wisdom Scenic Spot

The National Tourism Administration has identified the year of2014as the "smart tourism year", which strives to push forward the smart tourism and the information "one-stop" services so as to improve the level and quality of smart tourism. Along with the rapid development of information technology, smart tourism scenics that act as the carriers of smart tourism derivation and development have been favored by more and more tourists. From the perspectives of tourists, this paper explores the different dimensions of tourists’experience of the scenic spots and the relative influential effects, which will contribute to promote the level of information service, the planning and scientific management as well as the tourism image and awareness. Furthermore, this paper provides a reference for meeting the demands of tourists on tourism information and convenient service, the improvement of tourists’satisfaction together with the sustainable development of smart scenic spots.This paper is based on the data of tourists’experience of Dr. Sun Yat-sen’s mausoleum scenic area though semi-structured interview and field survey. By means of exploratory and confirmatory factor analysis, it attempts to establish the a four-dimension model of tourists’ experience of smart tourism scenic. On the basis of model fitting and validation, this paper puts forward the control and optimization strategies for sustainable development of smart scenic spots like Dr. Sun Yat-sen’s mausoleum scenic area.In this paper, the tourism experience of Dr. Sun Yat-sen’s mausoleum scenic area is divided into four dimensions, that is, smart management, smart marketing, smart service and smart communication. Through the analysis of the average four dimension experience, it is found that there exists the gradual decreasing differentiation characteristics of smart management, smart service, smart communication and smart marketing; moreover, tourists’experiences in regarding of smart management, smart service, smart communication as well as smart wisdom have significant impact on each other. Overall, the tourist experience of Dr. Sun Yat-sen’s mausoleum scenic spot is relatively low and the evaluation of the scenic spot is neutral, which is accord with the initial construction stage of smart scenic area. It is also suggested that the construction of Dr. Sun Yat-sen’s mausoleum smart scenic spot has a large room to improve. The improvement of the quality of smart scenic spot is not only linked to their own management service level, but also related to the construction of smart tourism and city together with the development of the environment. In addition, the development of smart scenic area is closely related to the participation degree of the government departments. Therefore, in the process of the construction of smart scenic areas, it calls for the pattern of government’s guarantee, government’s support, visitors-centered and innovation promotion; furthermore, it is expected to base on big data platform, to realize the sharing of smart information, to rely on information technology and to promote the marketing model.By means of the confirmatory factor analysis model of tourists’ experience dimensions of smart tourism scenic, this paper is aimed to put forward a series of quality promotion strategies of smart tourism scenic spots in terms of government support, service innovation, information sharing and marketing model.